{"id":43693,"date":"2026-01-08T08:17:04","date_gmt":"2026-01-08T16:17:04","guid":{"rendered":"https:\/\/coderpad.io\/?post_type=case-study&#038;p=43693"},"modified":"2026-01-08T08:17:06","modified_gmt":"2026-01-08T16:17:06","slug":"realism-and-gamification-why-gameloft-chose-coderpad","status":"publish","type":"case-study","link":"https:\/\/coderpad.io\/case-study\/realism-and-gamification-why-gameloft-chose-coderpad\/","title":{"rendered":"Realism and Gamification: Why Gameloft Chose CoderPad"},"content":{"rendered":"\n<p>Gameloft is one of the world\u2019s top game publishers, with studios and developers spanning every continent. Hiring creative developer talent at this scale requires assessments that are fast, relevant, and trusted by candidates.<\/p>\n\n\n\n<p><strong>David Cohen, World Game Tech Director,<\/strong> had a clear problem seven years ago: Gameloft\u2019s old in-house testing platform was outdated, painful to maintain, and frustrating to candidates. As he recalls, <em>\u201cWe would get feedback from candidates literally saying, \u2018this is crap.\u2019\u201d<\/em><\/p>\n\n\n\n<p>David and his team knew they needed a developer assessment solution that fit their industry, could scale globally, and would give both candidates and hiring managers confidence in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge: Outdated Tools, Poor Candidate Experience<\/h2>\n\n\n\n<p>Before CoderPad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Homegrown tool fatigue:<\/strong> Internal assessments required constant maintenance, costing developer team time. Plus, it became irrelevant as technology stacks changed.<\/li>\n\n\n\n<li><strong>Negative candidate perception:<\/strong> Applicants directly compared Gameloft\u2019s tool unfavorably to market leaders. They expected better.<\/li>\n\n\n\n<li><strong>Fragmented hiring:<\/strong> Each of Gameloft\u2019s studios ran its own process, creating inconsistency in how developers were evaluated worldwide.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>David summarized the situation bluntly:<\/p>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>Our internal solution was slowing us down. And we didn\u2019t have time for slow.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Turning Point: Why Gameloft Chose CoderPad<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Industry Fit and Gamification&nbsp;<\/h3>\n\n\n\n<p>For Gameloft, a cutting-edge gaming design studio, the look and feel of the tool was critically important. And the candidate experience mattered just as much as the hiring manager\u2019s. A tool that felt alien to developers would create friction before they ever joined the team.<\/p>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>Candidates love that the CoderPad assessments and projects feel more like a video game than a test.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n\n\n\n<p>CoderPad stood out with an intuitive interface and coding challenges that felt familiar to developers in the gaming world, bridging the gap between assessment and industry. This \u201cfit\u201d gave candidates confidence and improved engagement right away.&nbsp;<\/p>\n\n\n\n<p>Put simply:<\/p>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>Your platform is the closest to what we expect in our industry. The gamification of questions and cutting-edge IDE are differentiators.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Assessment Flexibility<\/h3>\n\n\n\n<p>Gameloft didn\u2019t want a rigid solution. With diverse roles across game engines, backend systems, and mobile platforms, they needed customization.<\/p>\n\n\n\n<p>CoderPad allowed Gameloft to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augment CoderPad\u2019s question bank with 250+ of their own custom questions<\/li>\n\n\n\n<li>Tailor assessments for junior vs. senior candidates and for all role types<\/li>\n\n\n\n<li>Mix formats: asynchronous screens for early filtering, and live interviews or project-based questions for deeper evaluation<\/li>\n<\/ul>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>Our custom question bank is inspirational. It allows us to tailor assessments for our specific industry.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Product Partnership<\/h3>\n\n\n\n<p>The relationship didn\u2019t stop at purchase. Gameloft valued CoderPad\u2019s responsiveness and willingness to evolve alongside them.<\/p>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>When we have asked for features, your team has added them. The Product team is always listening.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n\n\n\n<p>That sense of partnership gave Gameloft confidence that CoderPad wasn\u2019t just a vendor, but a collaborator invested in their success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Immediate Impact: Efficiency and Confidence<\/strong><\/h2>\n\n\n\n<p>With CoderPad embedded in hiring pipelines, the change was immediate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Candidate experience improved<\/strong> \u2014 no more complaints about outdated tests.<\/li>\n\n\n\n<li><strong>Engineering teams saved time<\/strong> by filtering out mismatched candidates earlier.<\/li>\n\n\n\n<li><strong>Talent teams gained actionable analytics<\/strong> to refine tests and improve efficiency.<\/li>\n\n\n\n<li><strong>Process scaled globally<\/strong> \u2014 developers in 10+ countries, dozens of studios, one consistent standard.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ongoing Adaptability<\/strong><\/h2>\n\n\n\n<p>Gameloft loves the data and analytics CoderPad shares. With these powerful insights, TA teams are empowered to tweak difficulty levels, normalize completion rates, and maintain a fair curve across candidates.<\/p>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>The analytics are so helpful for us tech directors and the talent acquisition teams to understand where we need to adjust. With these, we won\u2019t stay static.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n\n\n\n<p>David also appreciates how the tool continues to adapt and evolve, just as the developer market does. The innovation of CoderPad keeps it hyper-relevant and useful.&nbsp;<\/p>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>I wish I had a feature request to share, but I don\u2019t. It\u2019s such a complete solution. Always ahead of the game.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results at a Glance<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Global adoption:<\/strong> Used in France, Vietnam, Canada, Ukraine, Indonesia, Spain, Australia, and Bulgarian studios<\/li>\n\n\n\n<li><strong>Industry-leading completion rates:<\/strong> Candidates enjoy the assessments, bumping up completion rates into the 90s<\/li>\n\n\n\n<li><strong>Time saved for engineering and TA teams:<\/strong> by filtering out weak candidates early&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>For Gameloft, CoderPad turned developer assessment from a <strong>painful, inconsistent bottleneck<\/strong> into a <strong>scalable, candidate-friendly advantage<\/strong>.<\/p>\n\n\n<figure class=\"single-testimonial single-testimonial--align-left\" itemprop=\"review\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Review\">\n    \n\n    <div class=\"content\">\n                <blockquote class=\"quote\" itemprop=\"reviewBody\">\n            <p>We\u2019re happy. It works. It\u2019s in our pipelines and it runs reliably. It saves us time.<\/p>\n\n        <\/blockquote>\n        \n                    <figcaption class=\"attribution\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                                    <span itemprop=\"name\">David Cohen<\/span>\n                                                    <span itemprop=\"jobTitle\">World Game Tech Director<\/span>,                                                    <span itemprop=\"memberOf\">Gameloft<\/span>\n                            <\/figcaption>\n        \n        <div class=\"hide\" itemprop=\"itemReviewed\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/WebApplication\">\n            <span itemprop=\"name\">CoderPad<\/span>\n            <span itemprop=\"applicationCategory\">code interview<\/span>\n            <span itemprop=\"operatingSystem\">all<\/span>\n        <\/div>\n\n        <p class=\"hidden\" itemprop=\"reviewRating\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Rating\">\n            <span itemprop=\"ratingValue\">5<\/span> stars\n        <\/p>\n    <\/div>\n\n\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Gameloft is one of the world\u2019s top game publishers, with studios and developers spanning every continent. Hiring creative developer talent at this scale requires assessments that are fast, relevant, and trusted by candidates. David Cohen, World Game Tech Director, had a clear problem seven years ago: Gameloft\u2019s old in-house testing platform was outdated, painful to [&hellip;]<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-43693","case-study","type-case-study","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/coderpad.io\/wp-json\/wp\/v2\/case-study\/43693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coderpad.io\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/coderpad.io\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":2,"href":"https:\/\/coderpad.io\/wp-json\/wp\/v2\/case-study\/43693\/revisions"}],"predecessor-version":[{"id":43696,"href":"https:\/\/coderpad.io\/wp-json\/wp\/v2\/case-study\/43693\/revisions\/43696"}],"wp:attachment":[{"href":"https:\/\/coderpad.io\/wp-json\/wp\/v2\/media?parent=43693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}